Nikon D4 and D800 Price Increase in UK Due to System Error

Posted on 26 March 2012

There’s no mistake that the Nikon D4 and D800 got quite a warm reception upon launch with pre-orders coming in quickly. However, the latest turn of events has left the UK market frowning as prices of both cameras went up by £500 and £200 respectively, bringing the D4’s price up to £5289 and the D800’s price to £2599.

The price increase, which does not affect customers who placed their orders before March 24, is a “genuine mistake” on the part of Nikon. In a statement released by Nikon’s UK marketing manager, Jeremy Gilbert, to Techradar he said that it is a result of a system error that they caught before they started shipping out the product. He further emphasised that what’s important is that they will be “honouring the pricing” of those who have already placed their order before the mistake was rectified.

Despite the price increase, Gilbert also says that Nikon expects the two cameras to keep on selling really well. “The price shouldn’t detract from how good a product we have, and I don’t think it’s necessarily going to affect the long term future of the product, it’s still a good product.”

As for customers who ordered the D4 and D800 through international channels, there shouldn’t be a problem at all since the pricing mistake is limited to the UK. This means that it will actually be cheaper to get the cameras in the US and in Ireland, even with shipping factored in.

Image via NikonRumors

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